White label SEO for agencies with professional services clients
Why agencies trust us with their law and accountancy clients
Professional services firms are demanding clients. They buy on trust, and their marketing has rules. Solicitors must make sure their publicity is accurate and not misleading, and financial promotions are regulated by the FCA.
Most of our work is for law firms, so we know how their clients choose a firm and which claims a partner will sign off. Your agency can offer search to these clients with confidence, without hiring a specialist for it.
White label or referral
Choose the one that suits how you work with each client.
White label
We do the work under your name.
- You sell our services to your client as part of yours
- We do the work, and you stay the point of contact
- Reports carry your agency’s branding, not ours
- We invoice you at an agreed buy rate, and you set your own price
Referral
You introduce a client to us.
- You make the introduction
- We work with the client directly and invoice them
- You receive a fee for the introduction
What we deliver
SEO
A plan built around the searches that bring instructions, and the changes to the site that get your client found for them.
AI SEO
Getting your client named when people ask ChatGPT, Perplexity or Google’s AI Overviews which firm to use, and tracking what those tools say.
Content
Service pages and guides that answer the questions clients ask before they choose a firm, checked by your client before they go live.
Digital PR
Coverage in the press and trade media your client’s own clients read.
Google Ads and paid social
Search ads on Google and Microsoft, and ads on Facebook, Instagram and LinkedIn, run in your client’s own accounts.
Reporting on enquiries
A monthly report on the calls, emails and forms the work produced, ready for you to pass on.
Every service can be bought on its own or together.
How it works month to month
1
Tell us about the client
A short call about the firm, its areas of work and what it wants more of.
2
We review the site
We look at the client’s website and search results and tell you what we would do first.
3
Agree a plan and a buy rate
A fixed monthly price for that client, agreed before any work starts.
4
Monthly work and a report
We do the work each month and send a report you can share with your client.
There is no long contract. Each client runs month to month with 30 days’ notice.
What your client sees in reports
Your client gets a monthly report on enquiries, not traffic. It counts the calls, emails and forms the website produced and where each one came from, using call tracking and the firm’s own enquiry data. Where the firm shares its fee figures, we show what those enquiries were worth. For AI search, we report how often the firm is named in ChatGPT, Perplexity and Google’s AI Overviews.
Buy rates
We agree a fixed monthly buy rate for each client before work starts, based on the client’s market and how much work it needs. You set your own price to your client. Prices are quoted plus VAT.
Confidentiality
Your clients stay your clients. Under white label we work through you and never contact your client unless you ask us to. We will not approach or take on your clients directly while we work together or for 12 months afterwards. We sign a confidentiality agreement before you share any client details.
Questions agencies ask
What is white label SEO?
It is SEO done by a specialist and sold by your agency under your own name. You keep the client relationship and set the price, and we do the work behind the scenes.
Will my client know you are doing the work?
Under white label, you are the agency your client deals with. We work through you and do not approach your client unless you ask us to join a call.
What does it cost?
We agree a fixed monthly buy rate for each client before work starts, and you set your own price to your client. The rate depends on the client’s market and how much work it needs.
Is there a minimum term?
No. Every client runs month to month with 30 days’ notice, so you are never tied into a contract your client has left.
What do the reports show?
The calls, emails and form enquiries the work produced and where each one came from. Where your client shares fee data, we show what the enquiries were worth. Positions and traffic appear only where they explain the numbers.
Which clients suit this?
Law firms first, then accountants, financial advisers and other firms that win work on trust and depend on enquiries from their website.
Do you guarantee a place on page one of Google?
No, and nobody honestly can. Google says so in its own advice on hiring an SEO. We commit to the work and the reporting, and we show your client the enquiries that came from it.
Talk to us about a client
Tell us about your agency and the client you have in mind. We will reply with what we would do first and how we could work together. No obligation.
Prefer to talk now? Ring 07779 238876