Marketing judged on the enquiries it brings in.
Why we work with professional services firms
UK professional services are among the most successful in the world. The sector added £300 billion to the economy in 2024, only the US exports more, and the government has now put it at the heart of its industrial strategy for the first time. More than 99% of the firms in it are small or medium-sized, and more than half of its jobs are outside London and the South East.
These firms win work on expertise and reputation, and that matters more as AI spreads. More clients now ask ChatGPT for a recommendation or read the answer Google gives them, and arrive with a shortlist already made. They may use AI to research a problem, but they still choose a solicitor, accountant or adviser they trust, and the firms on that shortlist are the ones they have already heard of. Getting your firm onto that shortlist is where we help.
Source: HM Government, Professional and Business Services Sector Plan, 2025
How we work
You work with the founder
You deal directly with the founder. AI systems do the routine work, so you get senior attention and fast turnaround, with no account manager in between.
We report on enquiries
Every month you see the calls, emails and enquiries your website produced, what they cost, and what they were worth. Not a page of traffic numbers.
Done the right way
No link schemes, no keyword stuffing, nothing that risks a Google penalty.
Who you will work with
Matt Varley, Founder
Matt Varley founded Next Customer Please in 2020 and has worked in professional services marketing since 2006.
He spent more than four years running business development for Grant Thornton across five offices in the south of England. He then worked with law firms and consultancies, including Osborne Clarke, Foot Anstey, TLT, HW Fisher and The Berkeley Partnership, helping partners win new clients.
He moved into SEO in 2018 and has focused on SEO for law firms since 2022, so he understands both how a firm wins work and how its clients find it online. He has an MBA from the University of Bath.
He looks after every client himself, with AI systems doing the routine work behind the scenes.
Firms we work with
Find out where your enquiries are going.
Book a free 20-minute review. We will look at your site and your search results and tell you what we would do first. No obligation.
Prefer to talk now? Ring 07779 238876