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How Osbornes Law gets more than 2,000 enquiries a month from its website

Osbornes Law is a London firm that helps people with personal injury, medical negligence, family, property and probate problems. Most of its new clients find it online.
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What we do for Osbornes

We look after how people find the firm, on Google, in AI tools such as ChatGPT, in the press and through paid ads. Osbornes deals with us for all of it.

  • Content and SEO

    We write and improve the pages for each area of law, so the site answers the questions clients are searching for.

    SEO

  • AI search

    We check which firms ChatGPT, Perplexity and Google’s AI Overviews recommend, and which websites they take their answers from.

    AI SEO

  • Press coverage

    Working with a specialist legal PR agency, we get Osbornes’ lawyers quoted in national and legal press.

    Digital PR

  • Ads in several languages

    We run Google and Facebook ads in English and in the languages of the communities the firm serves, including Romanian, Spanish and Polish.

    Google Ads

The firm AI tools name most often

More people now ask ChatGPT or Perplexity to recommend a lawyer. We track 50 questions that Osbornes’ clients are likely to ask.

In October 2026, the answers named Osbornes a third of the time, almost twice as often as Irwin Mitchell. The AI tools also used Osbornes’ own website as a source in 31% of answers, more than twice as often as any of the other firms.

Osbornes does best on property law and on wills and probate, where it gets 91% and 80% of all the mentions of the firms we track.

Share of AI answers that name each firmOctober 2026, 4,176 answers
  • Osbornes Law33%
  • Irwin Mitchell17%
  • Leigh Day7%
  • Duncan Lewis4%
  • Stowe Family Law3%
  • Co-op Legal Services2%

Peec AI. Answers from ChatGPT, Perplexity and Google’s AI Overviews to 50 questions Osbornes’ clients are likely to ask.

In the press

Osbornes’ lawyers have been quoted or published at least 17 times this year, including 9 pieces in the Law Gazette. Fourteen different lawyers have featured, across family, personal injury, medical negligence, property, probate and private client work. The coverage helps with AI answers too, because AI tools often take their answers from news and legal websites.

Other coverage includes Today’s Family Lawyer and eight more pieces in the Law Gazette. See our digital PR service.

“More people now ask ChatGPT or Google’s AI to recommend a lawyer before they visit our website. Next Customer Please were on to this before anyone else we’d spoken to. Now when people ask, we come up more often than any of our competitors. Getting our lawyers in the press has helped too.”

Chris Aubeeluck

Chris AubeeluckHead of Marketing & Business Development, Osbornes Law

Sources: Osbornes Law’s call tracking, enquiry data and fee figures. AI figures from Peec AI, October 2026, comparing Osbornes with Irwin Mitchell, Leigh Day, Stowe Family Law, Duncan Lewis and Co-op Legal Services. Press coverage checked November 2026.

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